“Predictive analytics”. If you’ve paid any attention to the business or tech world over the past several years, then you’ve heard the phrase. It’s a phrase that has likely been accompanied by other intimidating phrases like “big data” or “artificial intelligence” or “machine learning”. Over the past decade, these phrases have only become more popular and even more important for businesses to understand. Don’t believe us? Here’s what the Google Trends for both “big data” and “machine learning” look like over the past 13 years.